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Looks Like We Have Our Grey Cup 109 Slogan

Published: Thursday, Jan 6th 2022, 7:01pm

by Greg McCulloch (@GregOnSports)


First we “Huddled Up in Saskatchewan”, in 2003 we went “Flat Out”, then in 2013 we had a “Celebration in Rider Nation”, and now it appears we are going to “Bring it to the Heartland” in 2022.


Last month the Riders trademarked the phrase “Bring it to the Heartland” for use on promotional items and it totally feels like a Grey Cup Festival slogan.


Also this isn’t much of a surprise as Chief Brand Officer Anthony Partipilo made sure to slip in “Heartland” when the team unveiled the updated 2022 logos on December 10 saying, “…while we were heartbroken to not be able to host the Grey Cup in 2020, we can’t wait to welcome everyone back to the CFL’s heartland in 2022 with this refreshed logo, and some exciting new plans for the Grey Cup Festival.”


Grey Cup slogans are not new, nor do they usually move the needle but expect to see “Heartland” everywhere this coming season.


What do think Ridernation, is this good?


Would you have gone with something else?


Will other teams finally admit Saskatchewan is the heartland of the CFL?



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