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Re-Imagining The CFL: BC Lions

Published: Wednesday, May 27th 2020, 3:05am

by Greg McCulloch (@GregOnSports)


Ah 2020, we all have a little extra time on our hands right now. We are all trying to keep busy, and with the CFL season all but cancelled trying to fill the void where training camps should be.

Being a self professed logo snob, I decided to challenge myself and redesign the entire CFL. 9 teams, 3 uniforms (home, away, and third), 27 different uniforms in total.

I also followed the CFL guidelines and used one helmet shell per team. Which means one helmet colour, but means I can change the decals if need be. Sorry, Stamps fans there is no colour fade helmet in this project either.

The order of unveiling is how the 2019 regular season standings shook out, and we are going from the worst record to the best.

I would like to thank the fans and players that I showed my initial concepts too. As a Rider fan I wanted to make sure I was capturing the spirit of their team.


BC Lions…. HERE WE GO…



My BC Vision Board


I’m going to be honest… This one was really hard. I like what they currently have. I really do. I wouldn’t change much at all.

Do I think they could use a minor tweak here and there? Of course I do, but that wouldn’t make for a fun concept unveil.


Home Uniform:


Lions Home Uniform


Lions have worn both Black or Orange as their home jersey over the years.

I stuck with orange as it is unique to them and simplified the look.

I added the claw to the look, the current Lions look has the Lions Logo on both sides of the helmet, both shoulders, and on the pants. I get being proud of your logo, but lets break it up a bit.

Kept the current black pants and helmet.



Away Uniform:

Lions Away Uniform

The away is inspired by the Doug Flutie era. Thick orange stripe outlined by narrow black. Black numbers on a white jersey, but I added some orange.



Alternate Uniform:

Lions Gun Metal Alternate

Quite possibly the only Signature Look Reebok got right. Infact the team liked it so much they rolled it out a year before everyone else had theirs ready.

As popular as the look was it needed some work.

The black numbers on “Gun Metal” were completely illegible so switched those to orange.

The original signature look had a matte black helmet, by the rules we cannot do that so we will change the decal on the regular black helmet and add some claw stripes.

Added claw stripes to the pants to tie it to the helmet.


Would love to see your feedback below or on twitter at @GregOnSports or @PifflesPod.



Ottawa Redblacks May 12

Toronto Argonauts May 19

BC Lions May 27

Edmonton Eskimos June 2

Montreal Alouettes June 9

Winnipeg Blue Bombers June 16

Calgary Stampeders June 23

Saskatchewan Roughriders June 30

Hamilton Tiger-cats July 7



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