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Re-imagining the CFL: Montreal Alouettes

Published: Tuesday, Jun 16th 2020, 11:06am

by Greg McCulloch (@GregOnSports)


Ah 2020, we all have a little extra time on our hands right now. We are all trying to keep busy, and with the CFL season all but cancelled trying to fill the void where training camps should be.

Being a self professed logo snob, I decided to challenge myself and redesign the entire CFL. 9 teams, 3 uniforms (home, away, and third), 27 different uniforms in total.

I also followed the CFL guidelines and used one helmet shell per team. Which means one helmet colour, but means I can change the decals if need be. Sorry, Stamps fans there is no colour fade helmet in this project either.

The order of unveiling is how the 2019 regular season standings shook out, and we are going from the worst record to the best.

I would like to thank the fans and players that I showed my initial concepts too. As a Rider fan I wanted to make sure I was capturing the spirit of their team.


Montreal Alouettes…. HERE WE GO…



My Alouettes Vision Board


Be careful what you wish for.

I was one of the people who was begging for the Alouettes to do some sort of change for years.

The “Angry Bird” was the ok in the late 90s when they unveiled it but they needed a refresh, but they deserved something better than looking like they picked up their uniforms at a Houston Texans locker room sale.


Home Uniform:


Alouettes Home Uniform


First thing we needed to do is get rid of that weird new helmet design they have, and bring back the winged look.

Weird for the sake of weird doesn’t mean you need to do it. Also I don’t think most people realize that’s not a decal but hand painted on, lets give the equipment guy a break.

Left the home jersey their new dark royal blue, but took inspiration from previous Alouette teams.



Away Uniform:

Alouettes Away Uniform

Same look as the home but kept blue as the focus and added a shoulder yoke.



Alternate Uniform:

Alouettes Alternate



Now this look looks familiar but is different.

This is a simplified version of what the Alouettes were known for years.

But it is done in red instead of maroon, and there is no silver.

Plus the new logo is a decent helmet logo if you actually throw it on the side of the helmet instead of making a guy paint it on.

Would love to see your feedback below or on twitter at @GregOnSports or @PifflesPod.



Ottawa Redblacks May 12

Toronto Argonauts May 19

BC Lions May 27

Edmonton Eskimos June 9

Montreal Alouettes June 16

Winnipeg Blue Bombers June 23

Calgary Stampeders June 30

Saskatchewan Roughriders July 7

Hamilton Tiger-cats July 14



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